Diego Cuevas
💻

Web Development
& Digital Presence

Sites that rank, convert, and scale

Full-Stack Digital Presence

🌐

Custom Websites

Editorial, branded sites tailored to each client — not templates. Built on WordPress, Next.js, or static stacks depending on what each project needs.

🔍

SEO (On-Page & Local)

Keyword research, technical SEO, schema markup, Google Business Profile optimisation, and content strategy to get found by the right people.

📈

SEM & Paid Media

Google Ads, Meta Ads, and retargeting campaigns built around clear KPIs. Conservative budgets, tight audiences, measurable ROI.

🌐

Booking & Lead Funnels

Direct-booking engines, quote-request forms, CRM integration. Optimised to recover margin lost to third-party platforms (Booking, Airbnb, lead aggregators).

🏅

Performance & Core Web Vitals

Image optimisation, lazy loading, CDN, critical CSS. Target: Lighthouse scores above 90 across performance, accessibility, best practices, and SEO.

🔧

Hosting & Maintenance

Managed hosting on Raiola or Cloudflare, weekly backups, security monitoring, and priority support. Your site stays fast, safe, and up.

Four Sites, Four Industries

Francisco López Vera — real-estate law firm site
Gridoma — glass manufacturer site
El Planeta de Lulú — early-childhood centre site
Apartamentos Trujillo — holiday rentals in Tarifa

Engagement Workflow

01

Discovery & Strategy

One or two working sessions to understand audience, competition, content inventory, KPIs, and technical constraints. Output: a one-page strategy brief we both sign off.

02

Wireframes & Design

Information architecture, low-fi wireframes, then high-fidelity mockups in Figma. Two design rounds included, with desktop + mobile previews.

03

Content & Photography

Copywriting in Spanish and English, plus on-brand photography when needed — I shoot the hero assets myself with my own camera and drone kit.

04

Development & SEO

Hand-coded templates, semantic HTML, accessibility (WCAG AA), structured data, sitemap, redirects, and page-speed tuning from the start — not as an afterthought.

05

Launch & Analytics

Staging review, QA, DNS migration, analytics & Search Console setup. Soft-launch period during which I monitor indexing, crawl errors, and traffic patterns.

06

Maintenance & Growth

Ongoing monthly retainer for updates, content, SEO tuning, and paid-media management. Transparent reporting — you always know what's working and what isn't.

What I Work With

Design
Figma
Adobe Creative Cloud
Custom design systems
Frontend
HTML5 / CSS3 / Vanilla JS
Next.js + React
Tailwind CSS
CMS
WordPress (custom themes)
Headless CMS (Sanity, Payload)
Static site generators
Hosting & CDN
Raiola Networks (SSD)
Cloudflare (CDN + Workers)
Vercel (serverless)
SEO & Analytics
Google Search Console
GA4, Plausible
SEMrush, Ahrefs
Paid Media
Google Ads
Meta Ads Manager
Retargeting pixels
Ready to Build?

Your Site, Engineered to Earn

From strategy to launch to long-term growth. One partner, full accountability, measurable results.

Request Proposal → View All Projects